BRAND IDENTITY
Sophia is a new groundbreaking tutoring platform that connects students and tutors. We created a bold identity that encapsulated and pushed them above the competition that also didn’t alienate prospective parents, tutors, students and institutions.
The eyes support strong, simple messages across the brand identity. They add the distinct expressions we have when studying or looking for answers. They became the key to connecting students and tutors whilst creating a distinct and memorable visual language.
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